Sunday, July 22, 2012

Dr Martens, One Brand Shoes That Changed the World

If you live in the era of the 90s, certainly no stranger to shoes from Dr. Martens. Its popularity makes this shoe into the list of '50 shoe that changed the world'. A book about the Design Museum, titled 'Fifty Shoes That Changed the World', reveals some of the shoes have assessed the effect of the world, either from the display mode or in general. One of them, was Dr Martens boots.


Dr Martens or also known as Doctor Martens, Doc Martens, Docs or DMs is the classic British shoe brand. Dr. Martens shoes are so identical with young children United Kingdom since the late 1960s, and has become one of the iconic shoes in the world.


Dr. Martens shoes are also a fashion item that must be owned by members of the Skinheads and punks community (sub-culture that originated from London, England in late 1960). Dr Martens boots are used as 'tools' to show defiance by workers or the working class who are in difficult times.


Dr Martens boots design came from two to 20 holes of shoes or a so-called 'eyelet'. Number of 'eyelet' and shoelace color can become an obsession for some people to have it.


Dr Marten boots came from Klaus Martens (German army doctor during World War II) who suffered an injury to his ankle while skiing in the Bavarian Alps, Germany. Martens shoes feel very uncomfortable, especially when her legs hurt.


While the recovery of his feet, Martens redesign the rear of his boots, with a softer leather and the soles of shoes to use material from car tires so it is quite tender. Unfortunately, sales of footwear by Martens did not get a successful response.


Until he meets his old friend during college, Dr. Herbert Funck in Munich in 1947. Funck's interested in Martens shoe design, and together create new designs as well as replace some of the materials to make it more comfortable and durable.


Did not take long, Dr Martens boots instantly became a favorite, especially by women and housewives. During the first 10 years, 80% of Dr Martens footwear sales are dominated by women aged over 40 years. Until now, Dr Martens boots continue to evolve. Starting from Dr Martens sandals, Dr Martens floral boot are also available.


[gallery link="file" columns="1"]

No comments:

Post a Comment